In the auto industry vehicle models and options change
regularly and consumer factory incentives are frequently adjusted. Working with the client we realized that traditional
in-store advertising was very minimal and almost never
conveyed a consistent message on advertising campaigns.

That’s when Paragon went to work and developed a traditional
tent topper program with an intuitive twist, it was modular.
The topper had a separate insert that supported existing incentives, very cost effective and easily changed when adjustment to programs were made.

An innovative example of how Paragon is THE ADVANTAGE.